30 to Launch - YOUR IDEA | YOUR APP | 30 DAYS

30-Day Schedule: The Un-Procrastination Timeline

Introduction

Now that you have taken on the 30 day challenge to build a Windows Phone app, let’s get down to the brass tacks. How to start? What happens next? Where to get a device to test your app? How to make money on your app? Help is at hand at each step of the way. The schedule below highlights themes and how you can make the most of each week with training, resources and support. Your journey begins here.

See the Windows Phone Challenge daily tips for all our daily tips and help

Windows Phone 30 daily tips

Weekly Tools and Resources

  1. Weekly Focus
  2. Support Each Step of The Way
    With training and tips from the experts, App Hub tokens, devices for testing & more
  • Week 1: Day 1 through Day 7

    Taking the Metro-based Windows Phone design language and making it yours to create your stories, your apps.
  • Starting out for the very first time with Windows Phone app development? The Get Ready page lists all the resources you need to get ready for your Windows Phone app development in one place. Think tools, training, design guidance, the works!

    Daily Tips are available on the 30 Daily Tips page.

    Week 1 Development Showcase
    Taking the Metro-based Windows Phone design language and making it yours
    Play
  • Week 2: Day 8 through Day 14

    Differentiating Your App With Deep Windows Phone integration (And A Token to App Hub!)
  • App Hub Tokens
    Don't have an existing App Hub account? Up to 300 tokens are available during this campaign for 30 to Launch participants who do not have an existing App Hub account. Request a token by doing the following (please read Official Rules for more details):

    1. Sign Up for 30 to Launch if you're not already signed in to participate.
    2. "Like" the Microsoft User Community on Facebook OR tweet about 30 to Launch.

      For your tweet to qualify, you must reference the tag #30tolaunch AND include the following in the body of your tweet: I am participating in 30 to Launch to build a Windows Phone app! Rules: http://aka.ms/f1i1lr.

      We reserve the right to remove any inappropriate tweets.

    3. Provide a short description of the app you plan to create and submit through the online form by clicking on the "I’m Done" button for Week 2 for your 30 to Launch Windows Phone app on the My 30 to Launch Idea page.

    You can request a token at any time starting Week 2 or Day 8 from your start date until supplies last but the request process is associated with the "I’m Done" button for Week 2 in your 30-day schedule.

    Official Rules

    Daily Tips are available on the 30 Daily Tips page.

    Week 2 Development Showcase
    Differentiating your app with native Windows Phone features such as tiles & learning to Cloud- enable your app
    Play
  • Week 3: Day 15 through Day 21

    Building to Launch (and Getting Ready to Test Your App with a Windows Phone Device!)
  • Need a Windows Phone device for testing? Here is how you can get a Nokia Lumia 800 - not only for testing but yours to keep.

    Participants that submit a qualifying .Xap file in their specific Week 3 phase - that is between Day 15 to Day 21, - and meet the criteria for the Early Bird Incentive described in the Official Rules will receive a Nokia Lumia 800 device subject to a cap of 250 devices per month in May and June.

    The process is as follows:
    1. You must be signed in to 30 to Launch during the sign up period.
    2. You must be a U.S registered member of App Hub.
    3. From the My 30 to Launch Idea Page for your 30 to Launch Windows Phone app, follow the instructions for Week 3 which include uploading your .Xap file of the app you are building as part of this challenge, providing your App Hub ISV ID, your app type and your shipping information. You will also be asked to verify that you agree to the eligibility criteria for the Early Bird Incentive as well as the Official Rules.

    The first 250 qualifying .Xap files each month in May and June that meet the following criteria will be sent a Nokia Lumia 800!
    Your .Xap file must show a Windows Phone app in development that:

    1. Targets Windows Phone 7.5;
    2. Works as described;
    3. Includes Fast App Switching; and
    4. Conforms to design guidelines for Windows Phone.
    5. Must have distinct, substantial and legitimate content and purpose. Your application must provide functionality other than launching a Web page.

    It must represent the same app you plan to submit as your contest entry and must be “new” meaning it has not been previously submitted or published.

    Official Rules

    Daily Tips are available on the 30 Daily Tips page.

    Week 3 Development Showcase
    Dive deeper into Windows Phone features that enable integrated experiences.
    Play
  • Week 4: Day 22 through Day 28

    Monetization Strategies
  • Don't forget the contest and the opportunity to win the kick Back and Code package!:

    A shortlist of the top twenty qualifying 30 to Launch Windows Phone apps submitted during this campaign will be picked based on the peer voting phase (see below). A judging panel will then pick four winners based on the use of live tile and secondary tile (n/a for game apps), market potential, innovation and originality of the apps and use of additional Windows Phone 7.5 capabilities.

    Official Rules

    Daily Tips are available on the 30 Daily Tips page.

    Week 4 Development Showcase
    Making money on your app.
    Play
  • The App Development Finish Line: Day 29 and Day 30

  • It's the last two days to get your app submitted to the Windows Phone Marketplace for the App Contest!

    Once your app is published, be sure to come back and update the My 30 to Launch Idea page with your published app URL within 45 days from your sign up date. Only qualifying submissions with published URL's updated in the My 30 to Launch Idea page within the 45 day timeframe from sign up will available for Peer Voting and entered for judging.

    Daily Tips are available on the 30 Daily Tips page.

  • Day 31 and Beyond

  • Get your app showcased

    Participate in the [Your App Here] Advertising Campaign from Windows Phone & Nokia.
    Selected apps will be showcased in our Windows Phone and Nokia ad campaigns including banner ads, placement in Windows Phone Marketplace, public relations press outreach, events and social activities.

    Microsoft Programs that can add value to your business

    1. Are you a startup? Join Microsoft Bizspark and fast-track the success of your startup with software, support and visibility.
    2. Start receiving additional benefits by joining the Microsoft Partner Network and explore:
      1. Microsoft Action Pack Subscription: Development & Design offers MSDN benefits and internal-use software.
      2. Cloud Essentials gets you access to cloud services including compute/storage hours of Windows Azure and Office 365 licenses.

  • The Peer Voting Phase: July 30-Aug 13, 2012

  • Starts July 30, 2012:
    After your app is live on the Windows Phone Marketplace, the 30 to Launch Community will vote for their favorite app! In order for your app to be considered for one of the four Grand Prizes, you must vote for one other 30 to Launch app which is not your own. Use the "I’m Done" button for the voting phase on the schedule within the My 30 to Launch Idea page starting July 30. Be sure to submit your vote between July 30 and Aug 13, 2012. Tweet about your app and spread the word using #30tolaunch so other 30 to Launch participants can hear about your app!

Week 1 Development Showcase Video
Week 2 Development Showcase Video
Week 3 Development Showcase Video
Week 4 Development Showcase Video